What to sell: reading 57,707 products
We analysed 57,707 catalogue products at an average cost of €56.56. That single average hides a wide spread, so the useful view is the band structure and the category counts. Here is what the numbers say, and what they cannot say.
2 min read · Kairós Shop, Portugal
The catalogue in one line
There are 57,707 products analysed, and their average cost is €56.56. Multiply one by the other and you get about €3.26 million at cost, which is a scale check rather than a price list: no individual item is priced that way.
Cost is what the product costs, not what a customer pays. You set the sale price. Everything in this article is about cost and counts, and nothing here is a forecast of how fast anything sells.
Five bands that add up
Up to €5: 7,232 products, 12.5% of the catalogue. €5 to €10: 11,087, or 19.2%. €10 to €20: 12,345, 21.4%. €20 to €50: 15,447, 26.8%. Above €50: 11,596, 20.1%. Add the five bands: 7,232 + 11,087 + 12,345 + 15,447 + 11,596 = 57,707. The bands are exhaustive, so this is the shape of the whole catalogue rather than a sample of it.
The largest block is €20 to €50, one product in four. The smallest is the cheapest band, one product in eight. The two cheapest bands together hold 18,319 products, 31.7% of the total.
Under €10 is under a third
18,319 products cost less than €10. That is 31.7% of 57,707, which means two products in three cost more than €10. The split matters when you set a price, because a fixed fee presses harder on a small ticket: €2.50 is 25% of a €10 sale and 8.3% of a €30 sale.
Cheap items are not automatically the easy entry. They are the ones where the plan fee and the shipping cost take the largest share of what the customer pays, so the price decision carries more weight than the product choice.
Counts are supply, not demand
A category with 3,000 products has 3,000 things you can list. It does not have 3,000 customers. The catalogue tells you what is available today and what it costs; it says nothing about how quickly a particular item moves.
That is why these articles work from bands and averages rather than trends. The numbers published here are the ones that can be counted, and each one is dated so you can check it again later.
Frequently asked questions
Does a bigger category mean more demand?
No. The counts describe supply: how many products exist in that category and what they cost. Demand would need sales data, which is not in these figures.
What does the €56.56 average cost mean?
It is the mean cost of the 57,707 products analysed. A mean can be pulled up by a group of expensive items, so read it next to the bands: 11,596 products cost more than €50 and 18,319 cost less than €10.
Is this a ranking of what sells best?
No. There is no ranking here and no claim about positions anywhere. The order in which categories appear follows their product count, nothing else.
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