Ten categories, 30,643 products
Ten categories account for just over half the catalogue. Their counts, their sub-€10 counts and their average costs do not always point the same way, and the gaps are the useful part.
2 min read · Kairós Shop, Portugal
The ten largest, counted
Accessories 3,642 products; hand and power tools 3,001; shoes 3,001; hardware 3,000; indoor lighting 3,000; data storage 3,000; cabling and connectivity 3,000; hair care 3,000; adult toys 3,000; storage and organisation 2,999.
Add them: 3,642 + 3,001 + 3,001 + 3,000 + 3,000 + 3,000 + 3,000 + 3,000 + 3,000 + 2,999 = 30,643. That is 53.1% of the 57,707 products analysed, so the other half of the catalogue is spread over a long tail of smaller categories.
Nine of the ten sit within one product of 3,000. Accessories is the outlier at 3,642, and storage and organisation is the only one below 3,000.
Where the cheap products cluster
Hardware has 1,448 products under €10, 48.3% of its 3,000. Cabling and connectivity has 1,361, 45.4%. Hair care has 1,152, 38.4%. Storage and organisation has 1,092, 36.4%. Indoor lighting has 734, 24.5%. Adult toys has 640, 21.3%. Accessories has 713, 19.6%. Shoes has 464, 15.5%. Hand and power tools has 404, 13.5%. Data storage has 359, 12.0%.
So the biggest categories are not the cheapest ones. Three of them, hardware, cabling and hair care, hold more than a third of their products below €10, while data storage and hand and power tools keep most of their range above that line.
Half the products, less than half the cheap ones
The ten categories hold 8,367 of the 18,319 products under €10, which is 45.7%. Measured inside those categories, sub-€10 items are 27.3% of their products, below the 31.7% share across the whole catalogue.
That is a small but real difference: the large categories are, on average, slightly more expensive than the rest of the catalogue. If your store is built only from the ten biggest, you are working in a slightly higher-ticket part of the range.
What a count does not tell you
A count tells you how much choice you have. It does not tell you which item turns over, what a good sale price is, or how crowded the offer already is. Two categories with 3,000 products each can behave very differently for reasons the counts do not capture.
Use the count as a filter for how deep you can go in a category, then apply the cost average and the price arithmetic before you publish anything.
Frequently asked questions
Which category has the most products?
Accessories, with 3,642 products analysed. Nine other categories sit between 2,999 and 3,001, so the lead is a few hundred products rather than a different order of magnitude.
Do the ten biggest categories hold most of the catalogue?
They hold 30,643 of 57,707 products, or 53.1%. The other 46.9% is spread across the remaining categories of the catalogue.
Which of the ten has the most products under €10?
Hardware, with 1,448 out of 3,000. Cabling and connectivity follows with 1,361, and data storage has the fewest, 359 out of 3,000.
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